Chain Drug Review/November 20, 2006

Supplier News

Edison, N.J.  – As consumers become more comfortable with their sexuality, the sexual enhancement category is taking off, says Christopher Jacobsen, Chief Marketing Officer of Barmensen Labs LLC., manufacturer of Maxoderm and Vivaxa.

While the median age of men who use enhancement products is 36, the category attracts users from ages 18 to 85, notes Jacobsen.  He adds that there is tremendous interest in such products from baby boomers, the youngest of whom are in their early 40s.

Younger men are buying into the category for enhanced sexual experiences, while older purchasers are seeking to recapture their youth, says Jacobsen, adding that Maxoderm caters to both age groups.

The solution, which has been designed to help improve erection quality and the feeling of firmness while revitalizing the areas of the skin most involved in arousal, is one of the top-selling topical male enhancement products, he says.  One would be hard-pressed to find another topical male enhancement solution that is as effective as Maxoderm and has as much backing, he says.  It also recommended by leading urologist Dr. Michael Savino, who is on Barmensen’s advisory board.

As the category becomes less taboo, Maxoderm’s efficacy has made it stand out “in a sea of ingestible pills,” claims Jacobsen.  “There’s nothing else on the market  - from a topical standpoint, at least – that is comparable”, he says.

Maxoderm is in some 25,000 outlets, including those operated by Wal-Mart Stores Inc., Rite Aid Corp. and CVS Corp.  Information Resources Inc. ranks Maxoderm as a top 5 male enhancement product that is “quickly gaining steam” notes Jacobsen.